Work in progress
Every quarter, each PostHog team sets goals using our HOGS process. Goals are owned by team leads, reviewed in all-hands, and refreshed each quarter. Click any team below to see their current goals.
This team hasn't set goals yet.
Everything you need to build a really good agent PostHog users have a vision of what they want to automate – in their work, in their life – and today the path from that vision to a working agent is too long and too lumpy. If we…
Goal 1: General availability Description : Carry all of PostHog's internal AI traffic on the gateway, and go live with the first paying customers. What we will ship : 100% internal traffic – route , , , and the Playground…
Q2 2026 objectives Goal 1: Agent-first AI Observability Description : Make AI Observability usable directly from agents and developer workflows, not just through the product UI. What we will ship : MCP tools and skills - expose core AI Observability…
Q2 2026 goals
Improve how AI writes HogQL Measure how performant and correct AI queries are Improve the AI context when writing HogQL Monitor query regressions across internal teams Set up automation that monitors PRs into the PostHog repo…
APM in GA Ship Metrics + Tracing and have paying customers All 3 should feel like complete products, not obvious missing basic features that competitors have Product autonomy Headless usage is a (or the?) typical way to use the…
Q2 2026 Objective 1: Unify batch exports and real-time destinations Motivation Different UX between batch exports and real-time destinations is confusing. Single API enables better integration with other tools. What we’ll ship Single API for real…
This quarter, we want to buy back time early, then spend that time on the billing work most tied to company goals. Alongside that, we will actively work on longer-term changes that will make future work easier. The goals here are…
Redefine our ICP (and who we sell to) and reposition PostHog on our website (James) What is PostHog, rebuild PostHog towards our redefined ICP (Raquel) Existing products - new features welcome but make sure new features are shipped into…
🧬 Cell-based architecture - (Driver: ) Large customers can break smaller ones, the blast radius is huge, and changes are hard to test. Splitting things up and isolating them lets us manage all of this far better. What we'll ship…
Goal 1: SDK harness and specs (Driver: ) Expand the SDK harness and specs into the shared contract for PostHog SDK behavior, compatibility, and regression testing, and start using them across SDK work. What we'll ship: Expand the…
🧱 Nail baseline infra creation - Driver: Terraform is our foundation but keeps growing without standards. Opinionated, versioned modules that can't go wrong, with our standards built in and integrated with the golden chart and The Application™. We…
🚀 Deployments – make them a real product – Driver: Treat Deployments like a real product. Make it easy to deploy apps, know the status of deployments, integrate with agents, and actually make the deployment process a first-class citizen…
Q2 2026 Objectives Objective 1: PostHog fully migrates to our own support product Handle all PostHog support through our own product, replacing external tools. KR1: 100% of support tickets flow through our product (emails, Slack, API ingestion) KR…
This team hasn't set goals yet.
Q2 2026 Goals Hit CSM Net Revenue Retention (NRR) of 120% (CSMs) Hit and track all team revenue goals (Dana) AI tooling Experiment with using AI for working effectively with larger customers (eg. more than 10 projects). Our existing tooling works…
Q2 2026 Goals Hit CSM Net Revenue Retention (NRR) of 120% (CSMs) Hit and track all team revenue goals (Phil) SMEs to share changelog updates, use cases, north star customers Many people on the team are SMEs. Let's figure out a repeatable way for…
Objective 1: Semantic layer (owner: Jovan) Motivation: We are increasingly hearing about inconsistency issues when an agent writes a query or an insight based on its assumptions around a definition. Same problem of "what's the…
Objective 1: Make notebooks the default way to analyze data Owner: Sinan Motivation: Notebooks are the clearest future surface for persistent, AI-assisted analysis. We have the foundation; this quarter should make them usable…
Q2 2026 goals Paid ads (Brian) 50 CC sign ups from non Brand/Product analytics by last week of quarter Proper attribution modeling and analytics by each product Weekly ad release cadence Outbound (Lorena) Get up to a rate of at least 10 qualified…
North star: make shipping 10,000 PRs a month easy. Agents will write most of the code, so the quarter is about hardening the loop that makes that volume work: write → verify → review/merge → measure. Write: local dev loop…
Business as usual A high-quality newsletter every two weeks - Social posts every day and amplifying employee accounts - Social handbook Owner: Motivation: Honeymoon period is almost over. I've gotta calcify a few ideas and best practices, and…
Q2 2026 Objectives Recommendations - Setup & Priorities - (Driver: ) Right now we are mostly visual and reactive, but we could surface some important actions that need to be taken (by users or agents) to get the best out of Error Tracking. What we…
Q2 2026 Objectives This quarter we're making experiments work great with AI agents, removing feature flag friction, and improving the results experience. AI API layer Get the API layer ready for AI agents. All experiment operations should be covered…
Real-time cohorts — This is our most-requested feature. Dynamic cohorts today are computed on a delay, which makes them useless for real-time targeting decisions like "user did X in the last 5 minutes." If we can make cohort…
Objective : Ramp the team, scale the FDE function Q3 2026 Goals Onboard and ramp 2-3 new FDEs (Simon) All new team members have taken the lead on at least 1 customer engagement by the end of the quarter (Leonard, other new members) Implement FDE…
This team hasn't set goals yet.
These are the primary goals the team is prioritizing this quarter. Self-driving Slack/GitHub integrations Run the enrichment model in the background while the slower parts of onboarding are happening Help guide people towards…
Q2 2026 objectives Isolate ingestion Kafka topics Kafka infrastructure is shared across ingestion and other teams, making it much harder to maintain ingestion reliability and scale independently. Separate Kafka infrastructure for ingestion from other…
These are the primary goals the team is prioritizing this quarter. Owner: Rationale: Conferences are (still) wasteful; the weird, owned, curated format is the way we win (with weird). Things we could do: Test 3 formats Pitch our…
Objective 1: 10 stans on the PostHog beta What we'll ship: Pricing estimate rolled out for customers to see Ingress Backfills Warehouse sources UI in the PostHog app External documentation Documentation on tooling support Usage…
Q2 2026 objectives These are the primary goals the team is prioritizing this quarter. Goals for PMMs are meant to provide an extra level of focus or to define a specific initiative beyond the business-as-usual work that comes from covering a specific…
This team hasn't set goals yet.
Hit or exceed individual quota targets (All TAEs) Hit or exceed team quota target (Alex) Build and maintain our first-class, fully ”self-driving” integrated PostHog demo project (HogShop) (Seb). Publish a process for mapping an organization and…
Objective : Build an awesome Onboarding team and create a great onboarding experience for our users Q3 2026 Goals Hit Onboarding Specialist Logo Retention of 90% (Team) Refine Onboarding segmentation and update our process to match customer potential…
Finance Driver: Motivation: The EY FY2025 audit is eating 80% of capacity and surfacing every shortcut taken in the years past. Closing it with lessons learned unlocks the team to build forward. What we'll ship: Complete remaining PBC…
Yasen Multi-project dashboards Activity logs -> SIEM Billing activity logs Auth flows for MCP (e.g. MFA trips users up, so we need to move to code-based verifications) Access control scope expansion Fix the broken US/EU redirects…
Objective 1: 3 product experiences live inside PostHog Code (PHC) (Adam, Raquel) Motivation: Prove the AI-first, PHC-native UI works across products with different UI needs — so we don't recreate the same sprawling, confusing UI…
Q2 2026 goals To be written once this stuff is all done
MCP/Wizard improvements and Slack bot How it's displayed across harnesses and agents Make product analytics easier and more useful to access from Claude Code, Slack, etc. AI knows when to use a runner rather than one-shotting SQL…
Hit quota targets (All TAMs) Hit the overall team revenue goal (Landon, Simon) Successfully cross-sell two products in your managed book (All TAMs) Develop better automation around signals for book accounts that need more engagement (Landon) Support…
Hit quota targets (All TAMs) Hit the overall team revenue goal (Tyler, Simon) Make Vitally great again (Simon) Automation that helps keep sales-related handbook contents updated and well-organized (Will) An automation that helps collect relevant…
This team hasn't set goals yet.
🚀 Goal 1: Make Replay Vision the fastest growing PostHog product by revenue We know there's massive revenue potential here, so let's seize it. 💰 Goal 2: Solve cost and pricing Get Replay Vision to general availability. 🛠️ Goal 3: Build out Replay…
Q2 2026 goals These goals are intentionally vague to avoid disclosing sensitive information. Automate our Security approach Our team is small but mighty, and automation helps us scale our efforts Just-in-time employee AWS permissions Access only when…
Q2 2026 For reference (internal-only): Q2 planning doc Going as far as it takes to make users feel Inbox is not just "cool" - but awesome. Principles: We eat our own dog food - PostHog Inc. has to be a set of happy Inbox users, and we have a path to…
Q2 2026 This quarter we're driving SLA attainment and response times in one direction: up. We want consistent week-on-week improvement, with our Q2 average beating Q1. Every goal below is pointed at making that happen — through deeper product…
🔍 Goal 1: Surveys research & pricing exploration Why: We're in exploration mode on Surveys. We need to determine the product's future direction by understanding willingness to pay and testing a simpler pricing model. Who: , Talk to customers and…
High Design Engineer - Platform UX Backend Engineer - Billing Backend Engineer - Ingestion Product Engineer 2x Technical Account Manager 4x Technical Customer Success Manager 7x Forward Deployed Engineer Partnerships Wrangler Finance Lead Sales Lead…
Objective: Make the MCP a first-class way to work with warehouse sources (Marcus) Key Results: Bring source setup into the wizard, and into general usage too – when someone asks about data we don't have yet (e.g. "tell me about revenue" without…
Q2 2026 objectives Signals, Skills & MCP The whole team will contribute to making Web Analytics a first-class citizen in PostHog's AI and automation ecosystem. Motivation: PostHog is going all-in on AI agents and MCP. Web Analytics needs to ensure…
This team hasn't set goals yet.
Missions for 2026 This means agentic integration for multiple products across multiple frameworks. This also means support for additional “skills” like migrations and troubleshooting. Ultimately, the Wizard closes the gap between curiosity and real…
Become a 2030 Workflows Product (Champion: Harley) Motivation: Agents are far better at building context and making modifications than users. What we'll ship: Fully AI native & agentic workflow product Chat interface for rapid…
Mission for 2026 A successful YouTube channel. Success means momentum. Momentum means a predictable publishing schedule of videos that fit our audience and brand, thousands of views per video, and a strong understanding of what works. Video that…